About the Brand:

Vellachor envisions a world where clothing transcends fleeting trend cycles and becomes a form of living, wearable art. Each collection is designed to evoke the timeless beauty of a museum exhibition, inviting the wearer into a narrative that celebrates craftsmanship, femininity, and bold romanticism. The brand’s signature aesthetic fuses historical silhouettes with contemporary tailoring, blending tapestry-textured corsets, sculpture-inspired denim jackets, rich embroidery, and hand-painted flourishes. Lush materials like velvet, tulle, and silk are layered with architectural forms and intricate detail, resulting in elevated, yet deeply personal garments.

At the heart of Vellachor’s inspiration lies Ella’s enduring fascination with old and beautiful objects, and the nostalgic stories they tell. Drawing from classical European art, Greco-Roman sculpture, Baroque paintings, and her own interpretations of love, transformation, and womanhood, Ella creates designs that bridge the old world and the new, making centuries-old beauty wearable today. Each piece is crafted as a one-of-a-kind statement, often named after muses or myths, and reflects Ella’s signature story-driven approach. With hand-painted, limited-edition garments produced in Los Angeles and a custom bridal showroom debuting in New York, Vellachor continues to expand its couture offerings while staying true to its roots in artistry and narrative.